(Images © ymag.it)

Alice’s Room

This season Milan Fashion week has seen the début of a new boutique hotel signed by Moschino’s creative team.  Maison Moschino opens in a renovated neoclassical station on Viale Monte Grappa, 12 in Milan near the Corso Como and Corso Garibaldi district which is one of the most renowned areas under redevelopment in Milan. Maison Moschino keeps its original 1840 exterior design – when the station used to be the main railway connecting Milan to Monza – while the interior has been completely transformed in pure amused Moschino style. Last week Ymag.it crew had the chance to enjoy the Maison opening party and guided tour on the the floors of the new design hotel by an italian brand which has definetely succeded to keep its playful identity alive for these last 27 years, despite the contemporary crises of the whole fashion system and the usual arguments on the tiring and too much concentrated length of the week cut to 4 days, this year.

the Forest room


But Maison Moschino will last after fashion shows as a distinctive location for comfort, design and fairy stories’ lovers.  Every space is furnished with a playful combination of design classics and pieces purposely created for this hotel. Read more

(Special thanks to ICARCH Gallery)


Image from “Bad Romance” set, © Lady Gaga official site

Sometimes speaking half in jest produces the best results ever. Down from its ivory tower, architecture speculation stll creates for the sake of creating despite times to remain aloof from economic systems, bureaucracy and democracy are almost reduced to none. Unprofitable ideas and designs spread among every studio. We all need to disconnect and, who knows? The weirdest trick could change into a profitable project and find a client…And if not, who cares? We invite you to visit the Chicago-based ICARCH Gallery – deliberately inspired by Ephimeteus (literally “afterthought,”), Titan brother of the most reknown Prometheus, openly “confused, imperfect, hungry, anti-business, passionate” and, most of all, provocative. Since 2003 ICARCH has launched competitions like: “The House of War”, “A New Facade for Florence San Lorenzo”, “The House of Pi”, “The House of Oxymorons” and others themed on a series of personalities like Eric Rohmer, Federico Fellini, Albert Camus or Friedrich Nietzsche. Now ICARCH goes pop and it’s time for Lady Gaga, the flamboyant singer brought to the fore for her spectacular mise-en-scène and outfits.

Lady Gaga, Bad Romance video

Here follows ICARCH’s announcement for A HOUSE FOR LADY GAGA COMPETITION:

The more she hides, the more she exposes. And vice versa. We reflected on the strange dialectics between hiding / exposing, as illustrated by Lady Gaga. Quite often she seems to want to hide away… her hair, her masks, her veilings betray a very high interest in hiding, in concealing… Even her use of umbrellas, when outside it is sunny…!? And the fact that quite often she hides her face behind her hand, when photographed (as if she is guilty of something, almost like Adam in the famous painting by Masaccio “Adam and Eve banished from Paradise”), does show the same thing… and the meaning of her video Paparazzi seems to be the same: an intense almost neurotic questioning of the violation of privacy that contemporary life seems to be unable to avoid. She probably does not want to end like Princess Diana or like the main character of Das Parfum. But the price of fame is high, quite often! Sometimes tragically high!
Read more

Aversa – Facoltà di Architettura SUN
Chiostro di San Lorenzo
December 16, 2009 – January 7, 2010

Between hand-made and Made in Italy, an intricated close-up on clothing and objects outlines the ways of fashion and design, drawing unusual visual paths shaping a history that’s yet to be written.

The exhibition is part of the “Storie per il design” class, in the Design and Fashion course’s first year, curated by professor Francesca Castanò and professor Ornella Cirillo. Le vie della moda e del design aims at highlighting the existing connections between the campanian textile tradition and industrial-bred innovation on national scale during the XX century. Read more

(All materials courtesy of EXTERNALREFERENCE ARCHITECTS, photos © la fotografica)

Reinventing applications for existing materials
Whenever you design an installation for a public event you have to contact materials suppliers in order to build it and, if you have no budget, the best you can do is to borrow something that you can give back in good conditions.

In our case, the company who provided the materials gained huge visibility for a very low cost. It is indeed quite easy for a Beer Brewery to lend 2500 plastic beer crates to build an installation having in return its name showcased everywhere at the event and in the media. Read more

(Domus may 925; text by Angelica Di Virgilio. Check out our old post for more Salone-related Domus content)

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Cover © Geoffrey Cottenceau and Romain Rousset, 2008

Now that the 48th edition of Salone del Mobile is over, it’s high time we drew up a balance. Despite the crisis, 14% more visitors visited the Milan Salone. A higher number of people coming from abroad, in comparison to last year, has also been registered.
The May issue of Domus, expected twin of April’s issue, gives the opportunity to sound this balance sheet. Starting with the cover, which portrays a sad Bedouin horsing an unlikely one-humped camel made of pieces of furniture, the magazine evokes the image of a lost equilibrium. It’s time to make the design object no more a fashion status symbol whose exterior image prevails over substance, but a quality product, an enduring piece in times of nomadic lifestyle. Read more

Our own Simona Galateo describes Pinko’s new fashion store in the center of Naples (all photos by Leo Torri).

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The new Pinko store in Naples opens on a completely renovated space where fashion and play, architecture and tradition, art and interaction-design, talk with each other in a contemporary and funny way. The fashion store in Via dei Mille is an agreement between futurist potential and old-fashioned romanticism, between experimentation and care for details, between contemporaneity and history. It presents a new way to deal with a retail place, intertwined with interaction-design and art. Read more

(Text by Angelica Di Virgilio)

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Domus feautures the faces of crises. April cover by Onlab.
An Indian Miner protecting himself. Picture by Nicolas Bourquin
(Hindoli, december 2008, Rajasthan, India)

Domus Magazine’s web tv has been – and still is – one of the best sources for hot news and precious info on this year’s Salone del Mobile. From Paul Smith to Ronan Bouroullec, through artist Steven Burks and Gaetano Pesce, Domus editorial has met and interviewed the protagonists and you – who maybe missed this acrobatic Salone – have the chance to take a look at some of the projects and find out the current design trends just unveiled in Milan.
Domus, the April issue, is precisely the first of two twin issues devoted to the two big events occurred this month: Salone del Mobile and Milan Fashion Week – in times of economic slump. Read more

Prada Transformer is a new multi-functional project by Rem Koolhaas’ OMA, providing an extremely versatile environment for art and fashion shows, movie screenings and special events. The structure, inscribed into a tetrahedron, can lean on all its four sides (each marked by a particular geometric form: hexagon, circle, rectangle, cross) and assume specific configurations for any occasion by turning a floor into a ceiling and viceversa. Read more

We received this story from some students at Glamorgan and we’re publishing it because we believe the first steps in a designer’s career – the first competitions,  the first challenges – are as important as the following in shaping professionals. And because we love it when the young creative minds answer our calls.

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Glamorgan University Students with Course Tutor Erica Liu (front row 4th from left)

20 final year Interior Design students from University of Glamorgan, in Cardiff joined the “Up the Wall, On the Floor“ competition. The brief was to choose from one of four themes including Avant Garde, Fashion, Time Zone and Futurism and create an interior space featuring products from Johnson Tiles, Tektura Wall coverings and Miliken carpets.

11 finalists were chosen to display their work at Material Lab in London. Architects and designers from the London area were invited to an evening event at the lab, where the students had displayed their work and were present to talk through their designs with the guests, who were asked to vote for their favourite design. Read more

 

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